Wall&decò is an Italian wallcovering brand founded in Cervia in 2005 by advertising photographer Christian Benini, whose background in large format imagery shaped the brand’s defining concept – walls treated as single, seamless canvases rather than repeated patterns. Every design is printed to order in the exact dimensions of your wall, creating a composition that exists nowhere else. The brand is best known for its patented WET SYSTEM – a technically advanced waterproof wallcovering certified for direct water contact in bathrooms, showers, spas and wet rooms. Now in its twentieth year, Wall&decò has papered over 24,000 showers across more than 81 countries. Their collections also include d.ecodura, a bio-based wallpaper using BIOVYN material with 97.6% lower CO2 emissions than standard vinyl, and OUT SYSTEM for covered exterior walls and facades. In 2018 the brand joined the Swedish Embellence Group while retaining full Italian design and production.
Great for: Bathroom and wet room feature walls, shower rooms, spa and wellness spaces, living room statement walls, covered exterior surfaces, clients who want something technically advanced and visually bold
Style: Contemporary Italian – large format graphic prints, made to measure, seamless compositions, bold and design-led across wet and dry environments
Budget level: Premium
Available in Ireland through: Laffan & Laffan Get in touch
